digital entrapment
2015
UX design, sensory design, infra-ordinary ethnography, IoT, interactive installation, videomapping
Team
Brice Ammar-Khodja
Lars Noback
Digital Entrapment / Where am I Now is a project rooted in ethnographic inquiry within Rotterdam, aiming to unravel Georges Perrec’s ‘infra-ordinary’—the unnoticed in everyday life. The project focuses on the shift from public to virtual spaces such as smartphones, highlighting how this transition affects social and gestural behaviors.
The installation features a visual suction effect that intensifies as one approaches, symbolizing the engulfing nature of digital interfaces. Central to the exhibit is a phone-like sculpture projecting the viewer’s hologram, encapsulating the concept of being trapped within the digital realm. This installation critically examines the psycho-cognitive relationships between individuals, digital interfaces, and the physical world, emphasizing the blurred lines between reality and virtuality.

digital entrapment, WDKa
— Rotterdam, Netherlands (2015)
